Amsterdam—June 13, 2017—Arysta LifeScience's unique combination of innovative crop protection technologies and BioSolutions have been available in The Netherlands for many years. To better serve the future needs of the Dutch market, the Company has decided to build a new marketing and sales organization. The new organization will be committed to provide technical support for its current offering of more than 30 products, and will introduce further innovations in the future. Products scheduled for introduction will focus on specialty crops, like ornamentals, top fruit, potatoes, and vegetables. The Arysta LifeScience Netherlands team will sell and market its product range directly to distributors, with some exceptions that will continue to be sold through current partners.

“The two biggest challenges facing growers in the Netherlands are the increasingly difficult regulatory environment for crop protection products, and the increasingly unpredictable weather patterns,” says Hildo Brilleman, Head of North-West, Central and East Europe.